Better Digital Engagement for 2026: Skills, Content and Confidence for Housing
Digital engagement is no longer an add-on for the housing sector, it’s central to how tenants and communities access information, form opinions, and participate meaningfully.
How people consume news, social media, and digital content is changing rapidly. Expectations are rising, platforms are shifting, and new tools, including AI are transforming how communications are created and shared.
This three-part programme has been designed as a practical digital communications and engagement series for housing organisations and tenant groups. Across the sessions, we focus on what’s working, what’s not, and how to build skills and confidence for 2026.
Each session can be booked individually, or as part of the full series.
Session 1
How Digital and Traditional Media Are Changing and Why We Need to Adapt
Online | 25 February | 1.30pm – 2.30pm
Media consumption in Wales is changing rapidly and not always in the ways we assume.
This session sets the foundation for the whole series by exploring where tenants are actually getting information, how trust is formed, and why traditional engagement approaches may no longer be landing as intended.
What you will learn
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A clear picture of how tenants access information and news and where
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How the Welsh media landscape has changed
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How housing organisations can get messages to the audiences that matter
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Insight into demographic and behavioural shifts in online media use
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Case studies from across the sector: what works, what doesn’t, and why
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A shared understanding of why engagement approaches need to evolve
Speakers include
Richard Nosworthy: Freelance Communications Specialist
Richard is a bilingual media trainer, podcaster and communications consultant based in Cardiff, specialising in supporting non-profits. He has over two decades’ experience in media and public relations in Wales, including roles as ITV Wales Health Correspondent and Head of Communications at WWF Cymru. Drawing on the latest Ofcom insights, Richard will explore how the Welsh media landscape is changing and where tenants are getting their news and views.
Caitlin Brown & David Wilton - TPAS Cymru
Sharing emerging trends and lessons from good (and not-so-good) practice across the housing sector.
Book Session 1 here
Session 2
Let’s Do Content Creation and Storytelling Better
In-person training
28 April | 10:00–14:30
Unite the Union, 1 Cathedral Road, Cardiff CF11 9SD
18 May | 10:00–14:30
Cartrefi Conwy, Morfa Gele, Cae Eithin,
North Wales Business Park, Abergele, LL22 8LJ
This hands-on, face-to-face session focuses on digital storytelling in practice.
It’s designed for people who are already creating content or are expected to and want to do so with more confidence, clarity and impact.
This is a supportive learning environment, with no prior technical expertise required.
What you will learn
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What good digital storytelling looks like in housing contexts
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Practical guidance on filming, formats, styles, editing and subtitles
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Clear “must-do” principles for accessible, engaging content
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Examples of effective and ineffective digital content and why
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The opportunity to film content using our equipment
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Constructive feedback to help improve future content
Book Session 2 - South Wales here
Book Session 2 - North Wales here
Session 3
Are AI and Other Digital Tools Your Friend or Foe?
Online | 12 May| 1.00pm to 2.00pm
AI tools are increasingly being used to generate content, translate materials, and speed up communications, but what does this mean for trust, quality and inclusion?
This session takes a balanced look at how AI is being used in housing communications, where it can help, and where caution is needed.
What you will learn
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How AI generates written, visual and video content and its limitations
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How to spot AI-generated content
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How to maintain quality, authenticity and trust
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Findings from TPAS Cymru testing with renters on AI-produced, multi-language content
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Practical considerations for ethical and inclusive digital engagement
Who should attend?
This session is suitable for both staff and tenants.
Book Session 3 here
Booking & Cost Details
Session 1
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Staff (Members): £39 + VAT
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Tenants: £29 + VAT
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Non Members: £89 + VAT
Session 2 (In-person training)
Session 3
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Staff (Members): £39 + VAT
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Tenants: £29 + VAT
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Non Members: £89 + VAT
Discounts
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Book Sessions 1 & 3 together and receive 10% off (webinars)
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Book all three sessions and receive 20% off
Invoicing
We usually invoice after the event.
If you require an invoice before 31 March, please let us know at the time of booking.
How to Register
Session 1 and 3 - Once you have booked, you will receive an email confirmation with your Zoom joining link directly from [email protected]. Please note: The joining link does not come from a TPAS Cymru email address, so you may need to check your spam or junk folders.
Session 2 - You will receive an on-screen confirmation of your booking and before the event, your will receive full joining instructions from a member of our team